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2024 Week 31: Beauty Brand and Product Launches

Published August 1, 2024
Published August 1, 2024
Sabrina Carpenter x Scent Beauty

This week, nudes are in as Urban Decay relaunches the original Naked Eyeshadow Palette for a limited time, and industry veteran Victoria Jackson presents a brand focusing on the no-makeup makeup look. Hydration-focused skincare collections from Versed and Vitamasques are arriving, as are two new additions to Peter Thomas Roth’s Even Smoother range. Including product drops from Kiehl's, Provence Beauty, and Starface, here's what caught the attention of our editorial team in the past seven days:RETAILAgency, Curology’s aging skin-focused brand, is launching on Amazon. This marks the company’s first-ever retail expansion and follows on from Curology’s launch with the online retailer in January of this year. Agency will be launching with six of its best-sellling SKUs, including the Cloud Care Duo, Silkscreen, and Milk Hydration Concentrate.Jennifer Aniston’s LolaVie brand launched at Ulta Beauty at Target locations across the US with a select product range of premium hair care products. The brand’s full assortment was launched in all 1,350 Ulta Beauty stores last year.BRAND

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